Privacy Policy

BACKGROUND

Direct Property Agents Ltd (“Direct Property”, “we”, “us”, or “our”) understands that your privacy is important to you and that you care about how your personal data is used.

We respect and value the privacy of everyone who visits our website and uses our services. We will only collect and use personal data in ways that are described in this Privacy Policy and in a way that is consistent with our obligations and your rights under UK data protection law, including the UK General Data Protection Regulation (“UK GDPR”) and the Data Protection Act 2018.

By using our website or services, you agree to this Privacy Policy. If you do not agree, you must stop using our website immediately.

1. Definitions and Interpretation

In this Policy:

• “Account” means an account required to access certain areas of our website.
• “Cookie” means a small text file placed on your device when you visit our website.
• “Cookie Law” means the Privacy and Electronic Communications Regulations 2003 (PECR).
• “Personal Data” means any information relating to an identifiable individual.

2. Information About Us

Company Name: Direct Property Agents Ltd
Trading Name: Direct Property

Registered with the ICO: 00011158807

Trading Address:
2a Byrehill Drive
Kilwinning
KA13 6HN

Email: sales@directproperty.uk

3. What Does This Policy Cover?

This Privacy Policy applies only to your use of our website and services.

Our website may contain links to other websites. We have no control over how those websites collect or use your data and recommend that you check their privacy policies.

4. What is Personal Data?

Personal data is any information that can identify you, directly or indirectly.

This includes:

• Name and contact details
• Property details
• Identification data
• Online identifiers such as IP address

5. Your Rights

Under UK GDPR, you have the following rights:

• The right to be informed
• The right of access
• The right to rectification
• The right to erasure (“right to be forgotten”)
• The right to restrict processing
• The right to object
• The right to data portability
• Rights relating to automated decision-making

You also have the right to complain to the
Information Commissioner’s Office (ICO): https://ico.org.uk

6. What Data Do We Collect?

We may collect the following:

Personal Data

• Name
• Address (including property address)
• Email address
• Telephone number
• Date of birth
• Proof of identity (for AML checks)
• Land Registry or ownership information
• Financial information (where required)

Business Data

• Company name
• Job title

Technical Data

• IP address
• Browser type and device
• Website usage data

7. How Do We Use Your Personal Data?

We use your personal data under the following lawful bases:

• Contractual necessity (e.g. buying or selling property)
• Legal obligation (e.g. AML checks)
• Legitimate interests (e.g. improving services, lead management)
• Consent (e.g. marketing)

We use your data to:

• Provide property buying and selling services
• Generate and manage property valuations and offers
• Communicate with you
• Carry out Anti-Money Laundering (AML) checks
• Verify identity and ownership
• Manage enquiries and leads
• Improve our website and services

Marketing

We may contact you by:

• Phone
• Email
• SMS
• Post

Only where:

• You have given consent, or
• It is permitted under PECR (soft opt-in)

You can opt out at any time.

8. Automated Decision-Making & Profiling

We may use automated systems for:

• Lead scoring
• Marketing segmentation
• Risk assessment (including AML and credit checks)

You have the right to request human review of any automated decision.

9. How Long Do We Keep Your Data?

We will retain your data only as long as necessary:

• General enquiries: up to 12 months
• Clients / transactions: up to 6 years (legal requirement)
• AML data: as required by law (typically 5 years)

10. How and Where We Store Your Data

Your data is stored securely within the UK and/or EEA.

Where data is transferred outside the UK/EEA, we ensure safeguards such as:

• Standard Contractual Clauses
• UK-approved adequacy decisions

11. Sharing Your Data

We may share your data with:

• Solicitors and conveyancers
• Mortgage brokers
• AML and identity verification providers
• IT and CRM providers (e.g. hosting, automation systems)
• Marketing platforms (e.g. Meta, Google)
• Property professionals and partners

We ensure all third parties comply with data protection laws.

12. How You Can Control Your Data

You can:

• Opt out of marketing at any time
• Request access or deletion of your data
• Restrict how your data is used

You can also register with:

• TPS (Telephone Preference Service)
• MPS (Mailing Preference Service)

13. Accessing Your Data (Subject Access Requests)

You can request a copy of your data at any time.

• No fee (unless excessive requests)
• Response within 1 month

Contact us via email to request this.

14. Cookies

Our website uses cookies to:

• Improve user experience
• Analyse website traffic
• Support marketing and advertising

You can control cookies via your browser settings.

15. Contacting Us

For any data protection queries:

Email: sales@directproperty.uk

Address:
2a Byrehill Drive
Kilwinning
KA13 6HN

For the attention of: Data Protection / Compliance

16. Changes to This Policy

We may update this Privacy Policy from time to time.